YouTube tailors ads with "Spotlight Moments"

Reading time - 2 minutes

Author

Loukman
October 18, 2023

Hello Masters 🥷

A resounding 59% of top-tier executives are not just convinced, but also enthusiastic about how AI applications are poised to turbocharge big data within their organizations. Shall we go further?

Here’s what’s going on in the world of AI today:

📰 News: Tailored advertising!🎯 

💻 Tools: Elevate workflow!🚀 

🧠 Learn: Unlock AI potential!🔓️ 

🤖 Prompt of the day: Revive products!💫 

(Reading time - 2 minutes)

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YouTube launches "Spotlight Moments" an AI-powered advertising solution, providing advertisers with a strategic edge in targeting cultural events, enhancing brand engagement, and optimizing ad performance.

The inside scoop:

  • Identifies popular videos related to cultural moments.

  • Allows ads alongside relevant content with a dedicated YouTube hub.

  • Offers options to amplify reach using additional ad solutions.

  • Provides Video Reach and Video View Campaigns for awareness and brand consideration.

Tests show a 54% increase in reach and a 42% lower CPM with Video Reach Campaigns, a 40% increase in views, and a 30% lower cost-per-view with Video View Campaigns.

Our thoughts?

Spotlight Moments demonstrates a shift towards more engaging and personalized advertising. It's a win-win situation, advertisers can now position themselves alongside the content that captures viewers' utmost attention, and simultaneously, viewers benefit from a more tailored and engaging experience, as the content they encounter becomes increasingly relevant to their interests and preferences.

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💻 Mastery tools of the day

Sivi - Generate editable banners, social posts, and Google ads from your stories, and web pages. (Link)

Saga - Bring together your notes, tasks, and tools to enhance collaboration for you and your team. (Link)

Superpowered - AI copilot during meetings, providing exceptional AI notes without bots or recordings. (Link)

Elai - Create custom AI videos in minutes, no camera, studio, or green screen is required. (Link)

MiniCourse -Easily create educational carousel posts on LinkedIn with an AI-powered creator. (Link)

🧠 Master something new

Learn how to create images using ChatGPT with Dall-E 3! (Link)

ChatGPT and Bard prompt engineering for web developers! (Link)

Initiate your AI knowledge with this DeepLearning course! (Link)

Discover the impact of AI on tech startups’ growth! (Link)

🤖 Prompt of the day

This prompt is useful for writing a lively and engaging product description, It's great for marketing and promoting your product in a creative way.

Craft a clever product description in a chatty manner, vividly detailing the essential features and advantages of [PRODUCT].

[PRODUCT] = [Insert here]

See you next time - Loukman