Lionsgate teams up with Runway

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📰 Lionsgate and Runway Partner to Explore AI in Film Production

Lionsgate and AI startup Runway are teaming up to create a cutting-edge AI model that will help filmmakers enhance the production process, from pre- to post-production. This AI, trained on Lionsgate's vast content library, will allow directors and creators to generate and iterate on cinematic video.

The inside scoop

• Runway and Lionsgate are developing a custom AI model to streamline film production.

• The model will help filmmakers generate and refine video using Runway’s tools, aiding in creative processes.

• Lionsgate’s team is already exploring AI’s potential in pre-production and post-production work.

• Runway plans to eventually license these models, allowing individual creators to train their own AI tools for filmmaking.

Our thoughts?

This partnership is a big step for integrating AI into Hollywood. It’s exciting to see AI being used as a creative tool rather than a replacement for human ingenuity. This could revolutionize content creation, making it more efficient while giving creators new ways to experiment and tell stories. It's also notable how both companies emphasize AI as a supportive tool, not a replacement—hopefully easing concerns about AI's role in the future of film.

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