Apple’s AI-powered future of long-lasting tech

Reading time - 2 minutes

Author

Loukman
July 01, 2024

Have you ever wondered why your Apple devices seem to last longer these days? It’s not just a happy accident. Apple’s focus on durability means AI and software are now crucial. What does this mean for our gadgets and Apple's future? Let’s find out

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Apple's increasing focus on the longevity of its devices necessitates a stronger emphasis on AI and software to sustain its business growth.

The inside scoop

  • AI features will be integrated into the Vision Pro headset, enhancing its utility for work and computing tasks.

  • Apple is expected to leverage AI and software as paid services, similar to its iCloud offerings.

  • New AI features, such as Apple Intelligence, are becoming critical to driving future sales and customer engagement.

  • Inflation and economic uncertainty are influencing consumers to hold onto their devices longer.

  • Recent Apple hardware, including iPhones and Macs, have seen minimal design changes, making it harder to entice frequent upgrades.

  • Apple is enhancing device durability through advanced manufacturing, software support, and repair services.

Our thoughts?

Apple's shift towards durable devices and a stronger focus on AI is a smart and necessary evolution. This strategy not only counters criticisms of planned obsolescence but also aligns with current economic realities. As hardware innovation slows, software and AI advancements offer a viable path to maintain customer interest and drive revenue. The integration of AI across Apple’s ecosystem could set new industry standards, reinforcing Apple's market position and ensuring long-term growth.

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💻 Mastery tools of the day

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🧠 Master something new

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🤖 Prompt of the day

This prompt enables companies to use storytelling to create an emotional connection with their ideal customer persona. 

I'm looking for ways to incorporate storytelling into our branding in order to build an emotional connection with our [ideal customer persona].

[ideal customer persona]: Specify the type of customer you are looking to target, such as young professionals, parents, or seniors.

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