Amazon enhances ad product imagery with AI

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Author

Loukman
October 27, 2023

Hello Masters 🥷

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Amazon is introducing generative AI tools for its advertisers, allowing them to create engaging backgrounds for their product advertisements.

The inside scoop

  • Amazon is beta-testing AI image-generation tools to enhance product ads.

  • Enables brands to produce lifestyle imagery that improves ad performance.

  • A quick and convenient way to move beyond plain product images.

  • Users provide a prompt, and the AI generates multiple results.

  • The tool is user-friendly, making it accessible to advertisers of all sizes.

Our thoughts?

This innovation has the potential to significantly enhance ad performance since placing products in a lifestyle scene can lead to a 40% higher click-through rate. This new feature highlights the growing role of AI in the advertising industry and promises to reshape how we approach online ads.

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🤖 Prompt of the day

This prompt will be useful when you want to analyze and rewrite text to make it more exciting and to match a specific tone. 

Examine [text] with the intent of constructing a narrative that sparks anticipation and eager anticipation among the readers. Maintain the desired [tone] throughout the content. 

Text: [Insert here] 
Tone: [Insert here]

See you next time - Loukman

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